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Our approach to AI

More room for ideas. Your judgment stays central.

Studio helps you get from a rough thought to something you can work with. The Pals bring different voices, the tools handle drafting, and you decide what’s right for your business.

Cyrus presenting a content calendar with connected video ideas
Your contextCreative optionsYour decision
What you can do

Useful drafts. A place to keep them.

Every Pal shares the same capabilities. Pick a voice you enjoy, then ask for the work you need.

Think it through

Develop ideas, organize a campaign, and work on the message. Your Brand DNA and shared workspace context help keep the conversation specific.

Make the materials

Draft posts, articles, newsletters, and video scripts. Generate images and PDFs, then review what you want to keep.

Build on your work

Save drafts and generated files to your Library. Organize your plan in the calendar, copy or export the results, and publish through your own channels.

Studio helps plan and script video; it doesn’t generate finished footage. The calendar is for planning, with publishing handled by you. Credits and action costs are shown in Studio.

How we work

Keep the material honest.

Start with something real

Your knowledge, customer questions, and examples are the source material. Review facts, claims, and generated visuals before you use them.

Show what is an example

Package previews are animated graphics that explain a format. Our portfolio shows only real production work.

Keep control of the project

You can review and edit shared memory. Saved work belongs to the workspace, so changing a Pal or the underlying model doesn’t require starting over.

Choose where you want the help.

Work independently in Studio, plan with our team, or have us produce the video. You can bring your ideas and drafts from one step to the next.

The Palmer House Pals on set